Hotwire is a travel website that can be used to book airline tickets, hotel rooms, rental cars, and vacation packages. It operates by selling off unsold travel inventory at discounted prices.
I designed for the B2B team, which helps enterprise hotel partners engage with Hotwire by adding rates to sort higher, and sell leftover inventory quickly.

Promotions Page

The Promotions Page is a b2b product that allows hotel partners to choose from a list of promotions, and customize the promotion that best fits their needs. Before this product was built, there was no option to customize promotions. I designed all of the products for b2b, and worked closely with the Engineers, PM, and Director of Product.

First, Research.

Research goals: Get feedback on existing promotions experience, Qualitative data to validate direction of MVP, Build an understanding of post-MVP, and learn about current supplier behavior.
Eight total hotel partners: Six from the Los Angeles Market, Two from the San Jose market.
Research findings: Hoteliers were frustrated with the lack of functionality in the current promotions tool, so they said they would be more motivated to create promotions if they had more options.
Solution: Create a simple and intuitive way for Hoteliers to customize their promotions. The product also needed to scale without losing it’s simplicity.
My Part: Designed the end to end experience from IA and prototyping to user testing, working with PM and Engineers.

After qualitative research and user flows,
I iterated and did usability testing on many wireframes.

We focused on desktop, since that accounted for the majority of users.

…but we also rolled out a mobile version.

Internal Promotion Loading Tool

This tool helps the Hotwire internal team set up all of the promotion attributes and allows them to control what the hotel partner can customize. The Preview section on the right replicates the actual Promotion page, and populates the data that’s entered in the fields on the left. Because the form is so long, i broke up the content into three sections. For the record, I’m not happy with the tight line height, but that was the compromise for more info “above the fold”.

App Page

The goal was to create a clean and simple page, while making it informative enough for the user to download the Hotwire app.