Loyal3 Allowed everyone (for the first time) an opportunity to buy stocks for as little as $10, and participate in IPOs. They considered themselves a “disruptive” company that leveled the playing field in the stock market.
Buying Stock
The challenge was to create a flow that made it possible to purchase stock in three simple steps. Choose company > Choose how much > Complete form. After many user tests and iterations. The PM and myself landed on this pattern.
Unfortunately, i don’t have any wireframes from this project, but i’ll be happy to go over the process when we speak.
Homepage Module
The goal of this “3 Easy Steps” module was to create an immersive experience that was as clean and intuitive as the product.
Display Ads
These 300×250 Display Ads were used to announce our IPO platform, and encourage people to sign-up for early notification. We A/B tested 3 different creatives with the same message. These Display Ads also served as a dynamic video, which served the same purpose.